Released on: October 31, 2007, 10:33 am

Press Release Author: Danny Whatmough

Industry: Telecommunications

Press Release Summary: Chalfont, UK. - 31 October, 2007: DSG International
(DSGi), owner of Dixons.co.uk, PC World and Currys, has added online remote
assistance to its 'TechGuys' IT support service, 'TechFriend'. Using Citrix®
GoToAssist®, the TechGuys can virtually access a customer's computer to instantly
fix any technical issues such as printer hiccups, software trouble and PC set-up,
solving the problem as if they were there in person.
The new service complements the TechGuys' existing telephone support, drop-in tech
clinics and home visits, aimed at helping the UK's PC owners and gadget-lovers solve
technological issues.

Press Release Body: Chalfont, UK. - 31 October, 2007: DSG International (DSGi),
owner of Dixons.co.uk, PC World and Currys, has added online remote assistance to
its 'TechGuys' IT support service, 'TechFriend'. Using Citrix® GoToAssist®, the
TechGuys can virtually access a customer's computer to instantly fix any technical
issues such as printer hiccups, software trouble and PC set-up, solving the problem
as if they were there in person.
The new service complements the TechGuys' existing telephone support, drop-in tech
clinics and home visits, aimed at helping the UK's PC owners and gadget-lovers solve
technological issues.
Using GoToAssist, DSGi customers can contact the company via email or phone and
within seconds, grant permission for one of the TechGuys to access their PCs over
the Internet, to locate, view and fix problems remotely, securely and completely.
The service includes reporting tools and an instant customer satisfaction survey
that enables DSGi to measure its success on demand. This enables DSGi to track and
deliver valuable feedback so that managers can take immediate action to ensure their
service and quality goals are on target.
"GoToAssist has added an invaluable string to our bow of IT support services that
are helping thousands of people across the country avoid hours of frustration trying
to set up or fix a gadget or PC," explained Tim Fairs, Head of Marketing for The
TechGuys. "The online assistance enables us to collaborate with our customers
instantly and fix technological issues any time of day or night, without one of our
TechGuys having to pay a home visit."
"By offering a variety of communication channels, DSGi can ensure that customers are
dealing with the company in a way that suits them best and in a format that is going
to ensure the quickest possible problem resolution," commented Simon Presswell,
Regional Vice President, Citrix Online Division, EMEA.
"Our promise of delivering a 'simpler is better' experience to customers offers
significant productivity benefits and competitive advantages for our partners and
their valued customers."
The TechGuys service is available to consumers and businesses, covering a wide range
of technology including networks, servers, PCs, software and gadgets, with prices
starting from £89.99.
GoToAssist provides companies with fast, secure, highly scalable and reliable
connectivity to desktop applications, enabling businesses to engage in support
sessions with all of their customers and employees, even those with connections as
slow as 28.8Kbps. Redundant systems and 24/7 monitoring helps ensure that GoToAssist
service is always available. No investment in hardware or software installation is
required, eliminating costly deployment expenses and implementation time. The
service incorporates strong security and data privacy with 128-bit, end-to-end
Advanced Encryption Standard (AES) data encryption as standard protection for all
sessions. To learn more about the award-winning GoToAssist, visit
http://www.gotoassist.com.

About Citrix Online
Citrix Online, a division of Citrix Systems, Inc. (Nasdaq: CTXS), is a leading
provider of easy-to-use, on-demand applications for remote desktop access, Web
conferencing and collaboration. Its award-winning services, which are used by more
than 22,000 businesses and hundreds of thousands of individual subscribers, include:
Citrix® GoToMyPC® for remote PC access; Citrix® GoToAssist® for live remote support;
Citrix® GoToMeeting® for online meetings; and Citrix® GoToWebinarT for
do-it-yourself Web events. Based in Santa Barbara, California, Citrix Online has
offices around the world. For more information, please visit www.citrixonline.com.

About Citrix
Citrix Systems, Inc. (Nasdaq:CTXS) is the global leader and the most trusted name in
application delivery infrastructure. More than 200,000 organisations worldwide rely
on Citrix to deliver any application to users anywhere with the best performance,
highest security and lowest cost. Citrix customers include 100% of the Fortune 100
companies and 99% of the Fortune Global 500, as well as hundreds of thousands of
small businesses and prosumers. Citrix has approximately 6,200 channel and alliance
partners in more than 100 countries. Annual revenue in 2006 was $1.1 billion.

About the TechGuys
The TechGuys was launched on 4th September 2006 and is the first and only truly
national, fully certified technical support service. The company operates a 'no fix
no fee' policy for when gadgets go wrong, but also aims to help people get the most
from their technology by explaining and demonstrating full functionality. The
service is open to everyone, regardless of where the technology was purchased. The
TechGuys offer support on a wide range of technology, from the latest televisions to
laptops.

There are currently 3,000 fully qualified TechGuys across the country, with a
further 2,000 being trained over the next three years. The company estimates that
over 80% of computer queries can be solved over the phone. There is also an online
service at www. TheTechGuys.com and the capacity to visit 15,000 homes every week.
The business is fully owned by DSG international, parent company of PC World, Currys
and Dixons.co.uk

Web Site: http://www.citrixonline.com

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